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Search results for “advertising campaign”
New data shows Facebook & Google ads effectiveness is fueled by TV advertising
06/17/2020
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5:53:15 PM
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Consumers who clicked on an online ad or visited the advertisers’ website, watched on average 39% more TV ads by that advertiser in the previous week than users who did not.
Booking Holdings takes solitary path without offering financial relief to partners
06/10/2020
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5:40:05 PM
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These weren’t recovery programs, per se, but were part of cancellation refunds paid to consumers or property owners.
Foreign aircrew refuse to fly to Hong Kong, Ads & social media key to restarting travel | Daily Brief
07/11/2020
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12:06:00 PM
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Airbnb reported over 20% rise in active listings in China; Hong Kong Airlines defered $24 million in interest payments on bond.
Airbnb can survive the pandemic. But can Airbnb hosts?
07/21/2020
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7:41:11 PM
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With mortgages to pay and properties sitting vacant, they’re now struggling to survive.
OTA gets green light for US investment; Fliggy offers Fly At Will flight deals | Weekly Review
07/19/2020
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12:21:24 PM
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Short-term rental firm Xiaozhu teamed up with lifestyle social network Xiaohongshu; E-commerce giant JD.com invested in the digital unit of Beijing Tourism Group to expand in the travel industry.
Airbnb China appoints COO; Disney to cut jobs in Hong Kong | Weekly Review
07/06/2020
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10:21:41 AM
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Over 40,000 hotels in China closed down in the first half of 2020; China's air passenger volume dropped 56.54% in January-May.
Culture Trip and Lonely Planet unite, give advertisers access to combined audience
06/12/2020
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6:40:14 PM
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The two companies are now bidding that their combined audience of more than 100 million, as of the second half of 2019, will be an attractive proposition for advertisers.
Programmatic ad spend down 9% since beginning of 2020, driven by travel and auto
05/25/2020
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5:20:20 PM
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Although programmatic ad spend reports sharp drop, many brands are still viewing the pandemic as an opportunity.
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